Recently I've become interested in collecting vintage women's magazines - Women's Home Journal and Women's Home Companion are two I have so far. Not long ago when I was shopping at my favorite Idaho antique mall (when you move to a new place naturally you have to check out the local antique stores right away, right?) I kept my eye out for magazines like this and didn't see any - until I was just ready to check out, when I found a whole stack of them from the '40s and '50s, for only a few dollars each. Needless to say I got the whole stack.
So far I've only actually read 2 of them. They are very large, with a lot of material crammed in them, and take a while to read. Usually I go through first reading all the articles and stories, then go through again, looking at all the ads and fashion pages. I love reading the movie synopsis, and seeing stars I am familiar with in some of the ads. I wish there was still a magazine like this today! I would love to contribute some of my own fiction. I guess I was just born too late! Some of the stories I don't like, and some I do...but nothing is more annoying than to get interested in a story and it ends with a "to be continued" in an issue I don't have!
Anyway, two of my 1940s issues I have found particularly fascinating. They were both printed during the war, and the look they give into real life then is just so interesting.
The ads are almost always patriotic themed, even if it's an ad for Kleenex or diapers, and shortage is sometimes the subject of them like the one below which is an ad for something not even available to buy at the time!
On every page is encouragement and ways to help the war effort, and the value of every single woman whether it's at home or in the nurse corps or in a factory job. Even the comics often have to do with the war, usually on the home front.
Even the ads - some of them touting well-known brands of today - are valuable to gain ideas for hairstyles and fashion. Sometimes I read the glowing descriptions of some new cosmetic and wonder if it really worked that well!
Many of them are about being beautiful and attracting men, of course, but I love the simple family theme of some of them, and the determined way they encourage home economy and saving money even if you have it to spend - government propaganda to be sure, but more than that - something true and good which most Americans know nothing about in our current culture. "Use it up...Wear it out...Make it do...or Do Without" - that is thrift, and the basics of self-denial, and it should be part of every wisely-run household.
The recipes and meal ideas are touted as "low point" meals - with rationing being something completely foreign to those of us who didn't live through it. I want to try some of the recipes, though sometimes the instructions leave a lot to the know-how the cook already has.
I love to pore over the fashion pages, reading the cheerful, charming descriptions of patterns and pairings, the "new season's silhouette", and even more appreciate how often the illustrations are in color.
There are so many articles, too. Some of them I appreciate, some I don't agree with - but all of them are valuable for insights into women of that era and what they thought and the wide variety of subjects that interested them. There's an article about girls who work in a GSO club for soldiers on leave that has some good advice that I think is applicable for girls today - "'No, no,' they say to too-obvious make-up; the men prefer the natural look that a deft make-up job gives. 'Yes, yes,' to pretty feminine clothes; no man takes it as a compliment for a girl to come dancing in a sloppy sweater and saddle oxfords. But perhaps most important they rate the trim neat well-put-together look. 'Average looks, well groomed,' they say, 'win 99 to 1 over pretty-but-messy.'"
There are War Letters from the front - always so interesting and sometimes funny, and behind-the-scenes photos from movies I've seen. There are articles about everything from canning to pest control, to baby care to Women and world peace. I read an interesting one about a woman who had a home business doing the neighborhood's washing since she had the only automatic washing machine in the neighborhood. And an absolutely fascinating interview with Catherine Aubern from the French Resistance who was a modern, feminine Scarlet Pimpernel, helping to spirit away 71 prisoners, 67 of whom were under the death penalty, including her own husband not once but three times - sometimes from the Gestapo themselves. Once she rescued three men from a hospital, not even knowing their names. She went to the hospital as a visitor, changed to a professional looking outfit in the ladies' room, and went around under the very noses of the Nazi guards with a thermometer and stethoscope, checking charts until she found the men she was looking for. Then "the next job was to steal the ambulances." She and her team were successful once more. Courage and cool nerve beyond belief. Yet Catherine Aubern was quite a normal woman and mother in the beginning, who simply got tired of doing nothing.
Stories like that are thought provoking and make me wonder how many of us would rise to the challenge in a similar situation. Of course many of the quiet heroes of that era were college-age boys thrust straight into the grim realities of war. No wonder they were called the Greatest Generation.
Now I look forward to the treasure trove of reading still ahead, and just have to collect the rest of the issues!